Korean app businesses using a rewards-based advertising platform to acquire, activate and monetize users.
Buzzvil builds rewarded advertising products for publishers and advertisers in South Korea: Buzzbenefit lets publishers integrate rewarded ad placements, while Buzzbooster lets advertisers reach users through rewards. Ad formats include native ads, a benefit hub, lock screen ads, interstitials, pop and in-app-pop formats and push messages, sold across industries including e-commerce, finance and insurance, and entertainment.
Named ad products include Impression, SNS Follow, App Boost, Action UA, Live-commerce and Retargeting, plus Co-op Ads and oRTB Integration. The site reports an average rewarded ad click-through rate of 39%, four times the conversion rate of non-rewarded ads, and 82% average retention among its 30 largest advertisers, run across more than 500 premium media partners. Its ads.txt file lists 36 authorized ad systems, 13 of them direct.
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