Japanese business site for a payments and marketing provider that helps retailers convert and retain shoppers. Audience is ecommerce merchants.
Klarna is a payments company offering flexible payment options at checkout, including paying in full, paying within 30 days, paying in 3 or 4 instalments, and financing, used by online and in-store shoppers, with features such as sign-in linked to saved payment preferences, on-site messaging and an express checkout. Retail partners integrate Klarna through providers including Stripe, Adyen, Nexi, Mollie, Worldpay, Worldline and Checkout.com.
Brands using Klarna cite a 23% increase in average order value, a 20% increase in conversion and 46% higher purchase frequency than average shoppers. Klarna also offers full-funnel media described as performance-driven marketing. Its ads.txt lists 7 ad system lines, 6 direct and 1 reseller.
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