AdTheorent Is Using Machine Learning To Predict Effective Inventory
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Signal loss calls for the use of, well, other signals. “The biggest trend for us right now is finding ways to be less reliant on cookie data,” said John Kirk, media director in charge of digital investment at 22Squared, an Atlanta-based media agency whose clients include Baskin-Robbins, Publix and Southeast Toyota. One alternative approach, Kirk […]
“Signal loss calls for the use of, well, other signals. “The biggest trend for us right now is finding ways to be less reliant on cookie data,” said John Kirk, media director in charge of digital investment at 22Squared, an Atlanta-based media agency whose clients include Baskin-Robbins, Publix and Southeast Toyota. One alternative approach, Kirk […]”Quelle
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