AdTheorent Unveils Results from Joint Research with Advertiser Perceptions on the State of the Open-Web Programmatic Advertising Industry
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Research highlights affinity for privacy-forward targeting approaches, CTV and AI/ML-based technologies AdTheorent Holding Company, Inc., a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, announced the results from a study with Advertiser Perceptions, the leading provider of research-based strategic market intelligence to the media, advertising, and ad tech […]
“Research highlights affinity for privacy-forward targeting approaches, CTV and AI/ML-based technologies AdTheorent Holding Company, Inc., a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, announced the results from a study with Advertiser Perceptions, the leading provider of research-based strategic market intel”Quelle
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