Yahoo DSP adds Home Depot shopper data for ad targeting
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Advertisers on Yahoo DSP can now target shoppers using Home Depot's first-party data, even if they don't sell on Home Depot's shelves.
AdvertisersYahoo DSPHome Depot
“Home Depot’s shopper data includes signals from about 3.5 billion visits to its website every year, and interactions at its 2,300 retail stores.”Quelle
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