Wella's Nioxin ads ran AI-personalised creative via Azerion and Digitas
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Media agency Digitas and ad platform Azerion delivered AI-generated personalised audio ads for Wella's Nioxin brand, with the campaign reporting 70% listener action.
“Wella’s audio advertising campaign for Nioxin Pro Clinical has significantly boosted the product line, which tackles hair thinning and promotes scalp health. Delivered by omnichannel advertising platform Azerion and media agency Digitas, the ads used AI-generated personalised dynamic creatives to […]”Quelle
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