BBC Advertising and Wall Street Journal ramp up programmatic ads with Smartology

BBC to air programmes on YouTube

BBC→YouTube

GestartetWeb · DistributionsdealWeltweitYouTube AdsBBCvor 9 Monaten

OpenAI Opens The Box; And BBC Opens Up To YouTube Ads

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework.

GestartetWeltweitBBCYouTube AdsChatGPT Adsvor 9 Monaten

The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

Some brands are going dark for the election. WSJ has data to convince them otherwise.

NeuigkeitWeltweitWall Street Journalvor 2 Jahren

Wall Street Journal seeks to broaden subscriber base in multi-million-dollar campaign

KampagneWeltweitWall Street Journalvor 2 Jahren

How The Wall Street Journal is leveraging first-party data and ensuring brand safety for advertisers

NeuigkeitWeltweitWall Street Journalvor 3 Jahren

The Wall Street Journal Touts First-Party Data as Key to Repeat Media Buys

Advertisers were 37% more likely to renew if their prior campaigns used first-party data.

ÜbernahmeWeltweitWall Street Journalvor 5 Jahren