Cadent CEO Troiano On $342M AdTheorent Acquisition: Reducing Silos, Taking CTV Programmatic
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In a sign of a once-more buoyant ad-tech M&A market, Cadent says it reached an agreement to purchases ad machine learning company AdTheorent for $343 million. Combined, the pair will have almost 1,000 advertisers across all main holding groups. In this video interview with Beet.TV, Cadent CEO Nick Troiano, explains the rationale for the acquisition. […]
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“In a sign of a once-more buoyant ad-tech M&A market, Cadent says it reached an agreement to purchases ad machine learning company AdTheorent for $343 million. Combined, the pair will have almost 1,000 advertisers across all main holding groups. In this video interview with Beet.TV, Cadent CEO Nick Troiano, explains the rationale for the acquisition. […]”Quelle
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