Cadent Launches Clean Room Offering on Google Cloud to Enable Privacy-Safe TV Ad Targeting

As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]

NeuigkeitWeltweitCadentvor 3 Monaten

NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting

NIQ→Cadent

NeuigkeitDaten · DatenpartnerschaftWeltweitCadentvor 4 Monaten

Cadent Launches AI-enabled Predictive Audience Builder, Giving Advertisers Direct Control on How Audiences are Actually Constructed

GestartetWeltweitCadentvor 4 Monaten

Cadent Becomes One of the First Audience Activation Platforms Available in Gemini Enterprise

Cadent→Gemini Enterprise→advertisers

NeuigkeitKI-Assistenten · EinkaufszugangWeltweitCadentvor 5 Monaten

Cadent's Inventory Manager Sets New Standard with Commitment to 100% Premium, Direct CTV Inventory

CTV publishers→Cadent

NeuigkeitCTV · Auktions-InfrastrukturVereinigte StaatenCadentvor 8 Monaten

Cadent acquires YouTube ad-planning firm VuePlanner

Advertisers using Cadent can now plan, optimize and measure YouTube video ads alongside linear and CTV buys through the newly acquired VuePlanner.

Cadent→VuePlanner→YouTube Ads

ÜbernahmeCTV · ÜbernahmeWeltweitCadentYouTube Adsvor 10 Monaten