MarTech Today: Catalina adds attribution, marketers react to martech spending boost and why you should get into ABM
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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Catalina adds first attribution tracking service Jan 11, 2019 by Barry Levine The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to […]
“Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Catalina adds first attribution tracking service Jan 11, 2019 by Barry Levine The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to […]”Quelle
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DeutschlandCadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising
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