Catalina Partners with PlaceIQ to Deliver Location-Based Strategies for CPG Clients
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Catalina can now leverage PlaceIQ data in real time to inform planning, audience targeting, measurement and analytics. Catalina, a shopper intelligence and omni-channel media provider, and PlaceIQ, a leading data and technology provider, today announced their partnership to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, […]
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“Catalina can now leverage PlaceIQ data in real time to inform planning, audience targeting, measurement and analytics. Catalina, a shopper intelligence and omni-channel media provider, and PlaceIQ, a leading data and technology provider, today announced their partnership to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits pro”Quelle
Publisher und Plattformen
Catalina and Happydemics team up to measure DOOH impact
Catalina's retail media clients can now measure the ad impact of in-store DOOH campaigns using Happydemics' measurement technology.
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