Dynamic Search Ads are being sunset and auto-upgraded to AI Max; after advertiser feedback Google moved the start from September 2026 to February 2027.

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

RegulierungWeb · RegeländerungVereinigtes KönigreichTikTok AdsGoogle Adsvor 3 Wochen

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google Ads→Prebid

RichtlinienänderungProgrammatic · Auktions-InfrastrukturWeltweitGoogle AdsPrebidvor 3 Wochen

Google adds agentic commerce checkout to YouTube ads

Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.

advertisers→YouTube Ads→Universal Commerce Protocol

GestartetE-Commerce · EinkaufszugangWeltweitGoogle AdsYouTube Adsvor 3 Wochen

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]

RegulierungWeltweitGoogle Adsvor 3 Wochen

Google Ads adds first-party data and geo-experiment tooling

Google Ads' Data Manager now connects advertisers' first-party data, adds a Data Strength Uplift metric, and rolls out Meridian GeoX for geo experiments.

advertiser data→Google Ads Data Manager→Meridian GeoX

GestartetMessung · First-Party-DatenWeltweitGoogle Adsvor 4 Wochen

Google spared from ad-business breakup, but judge orders changes to how it operates

Google has dodged an effort to break up its ad business, but a judge said Wednesday that the company will need to adjust its business to benefit competitors.

RegulierungWeltweitGoogle Adsvor 1 Monat