Expedia opens advertiser access to its audiences via Magnite deal

NeuigkeitE-Commerce · Anbindung der WerbeplätzeWeltweit

Adspotfinder-Newsredaktion

Aus der unten verlinkten Quelle von unserer News-Pipeline zusammengestellt, nicht von einem Menschen geschrieben.

Advertisers can now target Expedia Group's audiences across new platforms following a supply-side deal between Expedia and Magnite.

AdvertisersMagniteExpedia Group

“Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.”
Quelle

Worum es geht

Publisher und Plattformen

Exchanges

Beteiligte Branchen

Ähnliche Meldungen

Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

HP TV+Magnite

NeuigkeitCTV · VermarktungWeltweitFavicon of MagniteMagnite

Expedia Group Advertising and Redion Announce the First Travel Protection Partnership in Landmark Collaboration

RedionExpedia Group Advertising

NeuigkeitE-Commerce · DistributionsdealWeltweitFavicon of ExpediaExpedia

Magnite extends its AI agent orchestration across formats

Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.

AI buying agentsMagnite Orchestrationseller agents

GestartetProgrammatic · Auktions-InfrastrukturVereinigte StaatenFavicon of MagniteMagnite

Magnite and ITN Expand Partnership to Introduce Agentic AI Solution for Local Linear TV

ITNMagnite

GestartetTV · Anbindung der WerbeplätzeWeltweitFavicon of MagniteMagnite

Telly opens Home Screen Ads to programmatic buyers via Magnite

Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.

TellyMagniteThe Trade Desk & Teads

NeuigkeitCTV · Auktions-InfrastrukturWeltweitFavicon of TellyTellyFavicon of MagniteMagnite

Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.

Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]