Foursquare And Factual Bet That The Future Of Location Data Is About More Than Advertising
Adspotfinder-Newsredaktion
Aus der unten verlinkten Quelle von unserer News-Pipeline zusammengestellt, nicht von einem Menschen geschrieben.
It’s been a big week for location data-related deals. PlaceIQ acquired location data and measurement company Freckle IoT on Tuesday. And a day before, Foursquare said it would merge with Factual. Together, Foursquare and Factual have more than $150 million in combined revenue, data derived from over 500 million devices worldwide and 400+ employees. The […]
“It’s been a big week for location data-related deals. PlaceIQ acquired location data and measurement company Freckle IoT on Tuesday. And a day before, Foursquare said it would merge with Factual. Together, Foursquare and Factual have more than $150 million in combined revenue, data derived from over 500 million devices worldwide and 400+ employees. The […]”Quelle
Worum es geht
Exchanges
Ähnliche Meldungen
Infillion acquires location-data company Foursquare
Infillion acquired Foursquare, adding its places and device location data to Infillion's platform for advertisers to target audiences by location.
Infillion buys Foursquare to link ads with 16 billion visits
Foursquare brings 100 million-plus points of interest and 250 million U.S. devices under Infillion's roof. Whether the combined data actually proves store visits remains open.
Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. Rob Emrich, Infillion’s CEO, told Axios, which broke the news, that it will remain an “active acquirer” as clients increasingly […]
Foursquare introduces Sales Impact attribution features
The new offering combines location and purchase insights for mobile and multichannel campaigns.
Foursquare Launches Closed Loop Attribution: New Feature Empowers Measurement and Informed Marketing Across Complete Customer Journey
Closed Loop feature gives brands and advertisers a holistic view of the customer’s path to purchase for online and hybrid conversions Foursquare, the leading independent location technology company, released Closed Loop, a new feature within its Attribution offering that gives marketers unprecedented insight into a marketing campaign’s true impact on multiple types of conversion events. […]
TikTok, Foursquare Expand Partnership to Include Foursquare Attribution
Advertisers on the video creation platform will get a clearer picture of how their campaigns drove foot traffic.