FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience

FreeWheel adds show-level reporting for streaming ad buyers

Comcast-owned FreeWheel now lets streaming ad sellers pass show-level reporting directly to programmatic ad buyers, addressing streaming's transparency gap.

streaming ad sellers→FreeWheel→programmatic buyers

GestartetCTV · Mess-AnbindungWeltweitFreeWheelvor 2 Monaten

Attekmi adds keyword support to its FreeWheel DSP adapter

Attekmi upgraded its adapter for the FreeWheel DSP to support keyword-based targeting, letting publishers using Attekmi prioritise incoming request values over default settings.

Attekmi→FreeWheel

GestartetProgrammatic · Auktions-InfrastrukturWeltweitAttekmiFreeWheelvor 3 Monaten

FranceTV Publicité extends its ad-tech partnership with FreeWheel

Publisher France Televisions keeps its streaming ad inventory sold by FranceTV Publicité using FreeWheel's advertising technology, under an extended partnership.

FreeWheel→FranceTV Publicité

NeuigkeitCTV · Anbindung der WerbeplätzeFrankreichFranceTVFreeWheelFranceTV Publicitévor 4 Monaten

FranceTV Publicité, FreeWheel expand monetisation solutions partnership

FreeWheel, a Comcast company and global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s public broadcaster, have announced the extension of their longstanding partnership. Monetising growth opportunities FranceTV Publicité will leverage FreeWheel’s advertising technology, which delivers solutions for the complex and fragmented streaming landscape. The FreeWheel platform helps […]

NeuigkeitWeltweitFranceTV PublicitéFreeWheelvor 4 Monaten

FranceTV Publicité & FreeWheel Expand Partnership

FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s largest public broadcaster, have announced the extension of their longstanding partnership. As part of […]

GestartetWeltweitFranceTVFreeWheelFranceTV Publicitévor 4 Monaten

FreeWheel and Outernet London bring CTV-style ads to giant out-of-home screens

Advertisers can now buy Outernet London's giant screens as CTV-style out-of-home inventory through FreeWheel's ad platform.

Outernet→FreeWheel→Advertisers

NeuigkeitOut-of-Home · Anbindung der WerbeplätzeVereinigtes KönigreichFreeWheelvor 4 Monaten