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Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual targeting, per an announcement on Tuesday. The company is also rebranding as Fyllo|Semasio to emphasize the contextual targeting tech it acquired from Semasio in […]
“Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual targeting, per an announcement on Tuesday. The company is also rebranding as Fyllo|Semasio to emphasize the contextual targeting tech it acquired from Semasio in […]”Quelle
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Fyllo buys back its ad business from Samba TV
Fyllo regains its media solutions business, repurchased from Samba TV, to resume serving advertisers in regulated industries like cannabis and financial services.
FylloSamba TV
Fyllo Relaunches to Power Advertising in Regulated Industries
Led by former Fyllo executives, the company returns with white-glove execution, deep regulatory expertise, and its Proteus platform to reach hard-to-target audiences Fyllo is officially back. The company announced its relaunch, following the purchase of its media solutions business arm from Samba TV— reclaiming its spot as the go-to data and advertising partner for regulated […]
Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.
Semasio Launches Multi ID
New Solution for Post-Cookie Identifiability Leverages an ID-Agnostic Approach to Advertising Semasio, the leading provider of contextual targeting and semantic audience solutions, announced the launch of its Multi ID solution. Multi ID harmonizes a range of different identifiers, enhancing consumer identifiability and engagement so advertisers can effectively reach their target audience even as tracking cookies […]
Fyllo | Semasio Rebrands to Semasio, Launches Contextual●PLUS
Powerful New Features Ensure Near-Real-Time Contextual Analysis and Audience Extensions To Drive High-Performing Ad Placements Fyllo | Semasio, the leading provider of next-gen contextual targeting solutions powered by advanced semantic technology, announced the launch of ContextualPLUS, a revolutionary product capable of generating precise contextual targeting segments from a minimal dataset of just 300 seed records. Powered […]
Fyllo | Semasio Rebrands to Semasio, Launches Contextual●PLUS
Powerful New Features Ensure Near-Real-Time Contextual Analysis and Audience Extensions To Drive High-Performing Ad Placements Fyllo | Semasio, the leading provider of next-gen contextual targeting solutions powered by advanced semantic technology, announced the launch of ContextualPLUS, a revolutionary product capable of generating precise contextual targeting segments from a minimal dataset of just 300 seed records. Powered […]