GroupM collaborates with PubMatic as SSP expands buy-side tools
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Agency GroupM is working with PubMatic as the SSP expands its Activate self-serve solution, building an end-to-end programmatic platform for buyers.
“The line separating SSPs and DSPs is all but disappearing. And SSPs are building AI-based easy buttons to get closer to buy-side demand. PubMatic, an SSP, announced during NewFronts earlier this month that it’s expanding its Activate self-serve solution for buyers. The move solidifies PubMatic’s new strategy of building an end-to-end programmatic platform as it […]”Quelle
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