The privacy shuffle, part 3: Meta resurrects AMM
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MetaMobile measurement partners
“Meta updated the terms for its Advanced Mobile Measurement (AMM) framework on June 17th, effectively resurrecting the program after it was discontinued ahead of the launch of Apple's App Tracking Transparency (ATT) platform privacy policy.”Quelle
Publisher und Plattformen
Meta expands off-platform activity data to power feeds and AI
Meta removed the setting that let users disconnect off-platform business activity from their account; that data now also personalizes feeds and AI responses for advertisers, not just ads.
MetaOff-Meta activity dataAdvertisers, AI
Whop Announces Meta Integration for Whop Ads, its Built-In Advertising Product
Whop AdsMetaadvertisers