NBC Sports Chief Says Olympics Advertisers ‘Happy with Ratings,’ Another $30 Million Booked
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With almost a week of Olympic coverage in the bag and a few discouraging viewership trends, NBC Sports chairman Mark Lazarus hopped on the phone with reporters Thursday afternoon to […]
“With almost a week of Olympic coverage in the bag and a few discouraging viewership trends, NBC Sports chairman Mark Lazarus hopped on the phone with reporters Thursday afternoon to […]”Quelle
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Triton Digital to power NBC Sports podcast hosting and monetization
Advertisers will be able to buy NBC Sports podcast ad inventory through Triton Digital, which now handles its hosting, measurement and monetization.
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NBC Sports Eyes Ad Revenue Boost From Airing Super Bowl 60 and Winter Olympics in 2026
The Super Bowl will be taking place at the same time as the opening weekend of the Olympics.
NBC Sports Ad Sales Chief Dan Lovinger Shifts to Olympics-Centric Role
NBC Sports ad sales chief Dan Lovinger has devoted much of his attention over the past two years to selling advertising for NBCUniversal’s Olympic Games in Tokyo and Beijing—and he’ll […]