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Netflix and Expedia are teaming for the streamer’s first global ad partnership.
“Netflix and Expedia are teaming for the streamer’s first global ad partnership.”Quelle
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Expedia Group Advertising and Redion Announce the First Travel Protection Partnership in Landmark Collaboration
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Florida AG Sues Netflix for Data Tracking, Targeting Kids
“Parents, not streaming corporations need to direct the upbringing of children,” James Uthmeier says
Netflix Sued by Florida Over “Bait-and-Switch” on Privacy and Advertising
A lawsuit from Florida Attorney General James Uthmeier targets Netflix’s data collection and monetization apparatus, particularly the way in which it targets children.
Vista and Quinti bid to take over ad-tech firm Criteo
Vista and Quinti are pursuing a takeover bid for ad-tech company Criteo, whose platform advertisers and publishers use for programmatic campaigns.
Vista, QuintiCriteo
Netflix Ads, gli spettatori attivi mensili salgono a 10,5 milioni in Italia. In cantiere nuovi formati e inventory
ItalienOmnicom Media strikes first Netflix ad data deal with Acxiom
Omnicom Media is integrating Acxiom audience data into Netflix's ad platform for the first time, letting its advertiser clients run more targeted ads on Netflix.
AcxiomOmnicom MediaNetflix Ads