Nextdoor Gives Its Local Ad Platform An AI-Powered Upgrade
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Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather-based ad targeting and expanded video ad formats. It’s also testing generative AI creative, AI-powered targeting recommendations and expanded personalization options for image-based ads. These are all […]
“Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather-based ad targeting and expanded video ad formats. It’s also testing generative AI creative, AI-powered targeting recommendations and expanded personalization options for image-based ads. These are al”Quelle
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Nextdoor partners with Adsquare on footfall attribution
Nextdoor partnered with Adsquare to bring independent, real-world footfall attribution to advertisers running UK campaigns.
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Nextdoor Launches AI-Powered Click Optimisation to Propel Hyperlocal Advertising
New advanced tools boost ROI for advertisers, including Verisure, delivering four times more clicks for the same budget Nextdoor , the essential neighbourhood network, launches its AI-powered click optimisation, helping UK advertisers maximise the impact of hyperlocal campaigns across the country. In beta testing, advertisers, such as Verisure, recorded a median increase of over 75% […]
Nextdoor added AI-powered click and conversion optimization, expanded video ad formats and pilots of locally personalized ads to Nextdoor Ads Manager. It said advertisers saw an average CTR lift of 134% compared with CPM bidding in 11 months of testing.
Nextdoor Introduces AI-Driven Ad Performance Optimization and New Video Ad Formats
Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Nextdoor Holdings, Inc. , the essential neighborhood network, announced AI-powered ad optimizations, new video formats, and the piloting of new locally personalized advertisements available through its advertising platform, Nextdoor Advertising Manager (NAM), to […]
Nextdoor opened its Ads API program, letting partners such as Taradel, Boost by Lone Wolf and Unified Enterprises create, manage and report on Nextdoor campaigns for their customers.
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Nextdoor and Oracle Advertising Announce Strategic Collaboration
Collaboration will strengthen advertiser controls and optimize value on the neighborhood network Nextdoor, the neighborhood network, and Oracle Advertising, a leader in real-time attention analytics, announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform. Development is expected to begin in 2023. […]
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