Nielsen and Cox Media Group Reach Multi-Year Agreement for Television and Audio Measurement Services
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Agreement to Provide CMG a Broad Range of Nielsen services, including Scarborough, Arianna, Local Media Impact, and more Nielsen and announced a multi-year renewal agreement for television and audio measurement services covering Cox Media Group local television stations in 10 full service television markets and Cox Media Group local radio stations in 10 full service radio […]
“Agreement to Provide CMG a Broad Range of Nielsen services, including Scarborough, Arianna, Local Media Impact, and more Nielsen and announced a multi-year renewal agreement for television and audio measurement services covering Cox Media Group local television stations in 10 full service television markets and Cox Media Group local radio stations in 10 full service radio […]”Quelle
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FTC Hits Cox Media Group Over Phantom AI Ad Tech
Businesses paid for an AI-powered ad service that Cox Media Group claimed would target consumers based on smart device conversations. The FTC is now saying that technology never existed, and the broadcaster could have to pay up to the tune of nearly $1 million.