Omnicom and Sky Media launch biddable sports ad marketplace

Sky Media calls on advertisers to test its new ADsorption Index

Omnicom agrees to buy Interpublic, forming the largest ad agency group

Omnicom agreed to acquire Interpublic, merging the two holding companies into the world's biggest advertising agency group for advertiser clients.

Omnicom→Interpublic

Sky Media adds four sponsors for Premier League season

Omnicom Media Officially Launches Hearts United

New Agency Brings Together OM’s Hearts & Science and Mediahub to Create a New 40-Market Global Network Hearts United debuts as a leader in new business, outperforming its competitors globally and in EMEA, and topping the US ranking Omnicom Media, an Omnicom Connected Capability, officially launched Hearts United, a new global media agency created through the combination […]

Omnicom Media lanza Flywheel en Latinoamérica para integrar commerce , datos y retail media

Omnicom Media anunció el lanzamiento regional de Flywheel, su solución especializada en Connected Commerce, en México, Brasil, Colombia, Argentina, Chile, Perú, Uruguay y Centroamérica. La propuesta busca ayudar a las marcas a impulsar ventas, participación de mercado y rentabilidad mediante la integración de estrategia, datos, tecnología y ejecución. Flywheel combinará capacidades de commerce, retail media, […]

As AI automates media work, Omnicom Media is rethinking the agency business model

AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.