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Advertisers can now target high-attention CTV inventory in real time on OpenX, powered by TVision's attention data.
AdvertisersOpenXTVision
“OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th March, 2026) announced the launch of OpenX Attention Targeting, a first-to-market capability that allows advertisers to easily target high-attention CTV inventory in real time. Powered by TVision, […]”Quelle
Exchanges
OpenX Launches AI-Powered Media Decisioning Suite, OpenX IQ
OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow. OpenX IQ introduces an intelligence-driven approach to […]
Overwolf Ads and OpenX bring CTV-level video performance to gaming ads
Advertisers can buy Overwolf's in-game gaming inventory at CTV-level video quality through its partnership with OpenX.
Overwolf AdsOpenX
OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation
OpenX,The Intelligent SSP, today (21st April, 2026) announced the appointment of Lior Charka as VP, product, alongside the promotions of Joseph Worswick to SVP, global partnerships, and Erika Loberg to VP, CTV and curation. These leadership updates reflect OpenX’s continued […]
OpenX Repositions as The Intelligent SSP™ to Simplify Advertising
OpenX, The Intelligent SSP, today (14th April, 2026) unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company also refined its commitment to make media […]