Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech
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Affiliate marketing has long existed in its own strange silo. It can’t be targeted to specific users and it’s tough to sell on a CPM basis, which means programmatic is an awkward fit. But, increasingly, the marketers who control affiliate investments are also buying CTV, social media and search. And “they’re accustomed to being able […]
“Affiliate marketing has long existed in its own strange silo. It can’t be targeted to specific users and it’s tough to sell on a CPM basis, which means programmatic is an awkward fit. But, increasingly, the marketers who control affiliate investments are also buying CTV, social media and search. And “they’re accustomed to being able […]”Quelle
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