Smadex and Anzu bring clickable in-game ads to programmatic buyers
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Programmatic buyers using Smadex can now activate clickable, intrinsic in-game ad placements in mobile and CTV games through its new partnership with Anzu.
“Smadex, a leading AI-driven growth engine for mobile and CTV, has partnered with Anzu to bring performance-driven, clickable, intrinsic in-game advertising to programmatic buyers. The partnership enables Smadex advertisers to activate click-enabled intrinsic in-game ad placements — ads that are built directly into gameplay environments rather than layered on top of them — combining premium gaming”Quelle
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