StackAdapt adds Experian's ID Resolution and Mosaic data for UK advertisers
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UK marketers using StackAdapt can now activate first-party data with Experian's ID Resolution and Mosaic audience segments.
AdvertisersStackAdaptExperian
“Partnership to connect UK brands with customers through smarter targeting and measurement StackAdapt, the leading AI advertising and orchestration platform, has announced a strategic partnership with global data and technology company, Experian. This partnership empowers UK marketers to maximise the value of their first-party data, leveraging Experian’s advanced ID Resolution and audiences, includ”Quelle
Experian folds the Audigent data-curation brand into its marketing unit
Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.
StackAdapt adds Affinity Solutions spend data to measure campaign impact
StackAdapt launched an Economic Impact Report powered by Affinity Solutions, letting advertisers connect media exposure on its platform to consumer spend data.
StackAdaptAffinity Solutions
Experian and AUDIENCES partner to activate first-party data in media buys
Experian and AUDIENCES formed a partnership combining Experian's consumer insight with AUDIENCES' platform so brands and agencies can activate first-party data across media.
ExperianAUDIENCES
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