The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans

RegulierungWeb · RegeländerungVereinigtes Königreich

Adspotfinder-Newsredaktion

Aus der unten verlinkten Quelle von unserer News-Pipeline zusammengestellt, nicht von einem Menschen geschrieben.

At an IAB Tech Lab event in New York, the UK regulatory body said it was prepared to delay cookie deprecation’s deadline, currently set for the end of this year, if Google did not address its concerns.

CMAGoogleadvertisers

“At an IAB Tech Lab event in New York, the UK regulatory body said it was prepared to delay cookie deprecation’s deadline, currently set for the end of this year, if Google did not address its concerns.”
Quelle

Außerdem genannt

Beteiligte Branchen

Ähnliche Meldungen

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASAFacebook, Google, Twitter, TikTokadvertisers

RegulierungWeb · RegeländerungVereinigtes KönigreichFavicon of TikTok AdsTikTok AdsFavicon of Google AdsGoogle Ads

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google AdsPrebid

RichtlinienänderungProgrammatic · Auktions-InfrastrukturWeltweitFavicon of Google AdsGoogle AdsFavicon of PrebidPrebid

Google adds agentic commerce checkout to YouTube ads

Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.

advertisersYouTube AdsUniversal Commerce Protocol

GestartetE-Commerce · EinkaufszugangWeltweitFavicon of Google AdsGoogle AdsFavicon of YouTube AdsYouTube Ads

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]

RegulierungWeltweitFavicon of Google AdsGoogle Ads

Google Ads adds first-party data and geo-experiment tooling

Google Ads' Data Manager now connects advertisers' first-party data, adds a Data Strength Uplift metric, and rolls out Meridian GeoX for geo experiments.

advertiser dataGoogle Ads Data ManagerMeridian GeoX

GestartetMessung · First-Party-DatenWeltweitFavicon of Google AdsGoogle Ads

Google spared from ad-business breakup, but judge orders changes to how it operates

Google has dodged an effort to break up its ad business, but a judge said Wednesday that the company will need to adjust its business to benefit competitors.

RegulierungWeltweitFavicon of Google AdsGoogle Ads