Ocean Engine (巨量引擎)

Ocean Engine (巨量引擎) is the official marketing services brand of ByteDance's Douyin Group in China, integrating advertising resources from Toutiao, Douyin and Xigua Video into a single buying platform. It offers services spanning brand building, search marketing, e-commerce operations, local life services, lead generation and marketing science, alongside a learning platform with courses for advertisers at different experience levels, from beginners to advanced operators.

Placements are sold across 今日头条, 抖音Feed, 抖音开屏, 抖音搜索, 穿山甲 and 西瓜视频, spanning app, search, video and web channels, and the platform also lists an open platform, a partner marketplace and a creative-tool suite called 即创.