MAGNA buys advertising on behalf of its clients, through the accounts and relationships it already holds. Briefing an agency means telling them the outcome and the budget rather than picking the ad spots yourself — useful when a buy spans more sellers than you want to manage, or when the doors you need are closed to a buyer with no seat. This directory records that the company exists and what it says it does; it takes no commission and makes no recommendation.
Visit MAGNAExchangeWire: Zefr & IPG Mediabrands Launch Partnership to Combat Misinformation
MarTech Series: IPG Mediabrands Expands Signature Media Responsibility Index, Finds Global Social Platforms Making Most Progress, and Benchmarks Broadcast & Cable, CTV/OTT, Digital Video and Display
29 sept 2022
Adweek: U.S. Ad Sales Projected to Pass $300 Billion for First Time Ever in 2022
28 jun 2021
AdTech Daily: IPG Mediabrands’ MAGNA Signs Partnership With Rapidly Growing Airport Network, ReachTV
31 mar 2021
AdExchanger: Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B
20 sept 2018
Adweek: Magna Report Forecasts 2018 Ad Sales to Reach Record High of Over $200 Billion