Baby Center

BabyCenter covers pregnancy, children's health and parenting, offering tools such as an ovulation calculator, a due-date calculator, fetal development and growth trackers, a baby name generator and a symptom checker, alongside a community with birth clubs and discussion groups. The site reports more than 32 million users a month, input from more than 40 medical advisors, and more than 2,500 expert-reviewed articles, plus courses on topics such as infant CPR and sleep training and a registry tool.

Advertising revenue supports the site's editorial mission, and BabyCenter states it keeps a strict separation between editorial and advertising content, with ads clearly labeled and no advertiser control over editorial coverage; branded content is created by Pumpkin Studio. Advertising runs through a sponsored article format priced on flat and negotiated terms. Its ads.txt lists 40 ad systems, 27 declared as direct sellers and 25 as resellers, with sales houses Everyday Health Media, LLC and Seedtag.