Business of Apps

Business of Apps publishes app industry news, data and analysis for people building, marketing and monetizing apps. Sections cover media insights, interviews, video and podcasts, alongside downloadable guides, app benchmarks, market reports and rankings.

Directories on the site list mobile ad networks, demand side platforms, ad servers, attribution and measurement partners, ASO tools, and influencer marketing platforms and agencies, organized by country, city and industry vertical such as ecommerce, education, healthcare, and travel and hospitality. Additional directories cover app builders, affiliate networks and programs, offer types and commission types such as CPA, CPC, CPI and CPM, alongside a calendar of industry events.