Douyin (抖音)

Douyin is a short-video platform used in China, where users watch a continuous feed of short videos and can record and publish their own. Content spans entertainment, comedy, dance, cooking and everyday life clips, with a recommendation feed that surfaces videos based on what a viewer has watched before. Creators build followings by posting regularly, and the app also supports live streaming and in-app shopping features tied to video content.

The app is widely used across age groups in China as a primary way to discover and watch short-form video, distinct from the international version of the same product used outside the country.