33Across Launches New Programmatic Video and Display Ad Units
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Delivers industry’s most comprehensive suite of non-intrusive, highly viewable ad units across desktop and mobile NEW YORK – 33Across, a global publisher monetization platform, launched Desktop In-Feed Video and Desktop In-Feed Impact, two new products designed to drive incremental revenue to publishers without interrupting the user experience. These new products add to the company’s expansive […]
“Delivers industry’s most comprehensive suite of non-intrusive, highly viewable ad units across desktop and mobile NEW YORK – 33Across, a global publisher monetization platform, launched Desktop In-Feed Video and Desktop In-Feed Impact, two new products designed to drive incremental revenue to publishers without interrupting the user experience. These new products add to the company’s expansive […]”Fuente
Exchanges
33Across brings Equifax's IXI Network financial data to its supply-side platform
Publishers using 33Across can now activate Equifax's anonymized IXI Network financial-targeting segments through Glossary.
Equifax33Across
33Across and MediaWallah Partner to Innovate Data Onboarding and Identity Resolution for Programmatic Campaigns
New Partnership Integrates MediaWallah’s ID Graph and 33Across’ Lexicon to Enable Seamless, Scaled Campaign Activation Across All Browsers and Platforms 33Across,an addressable infrastructure designed for the open web, and MediaWallah, an identity-by-design solution, announced a new strategic data partnership that streamlines the data onboarding process and scales campaign activation across more than 30 opted-in programmatic platforms. […]
33Across Launches New Marketplace on Index Exchange to Enhance Sell-Side Audience Targeting
Partnership Enhances Programmatic Media Buying Efficiency and Strengthens Targeting Strategies Beyond Third-Party Cookies 33Across, an addressable infrastructure designed for the open web, announced a new partnership with Index Exchange (Index), one of the world’s largest independent supply-side platforms (SSPs). By integrating 33Across’ unique data capabilities with Index Exchange’s curated, premium inventory via Index Marketplaces, media buyers […]
33Across Announces Strategic Partnership With NextRoll to Help Advertisers Launch and Measure Retargeting in Cookieless Environments at Scale
NextRoll Using 33Across’ Lexicon Identity Resolution Technology to Build Cookieless Segments And Execute Retargeting Tactics Across The Open Web 33Across, an addressable infrastructure designed for the open web, announced its new strategic partnership with NextRoll, a marketing technology company that enables ambitious marketers to grow their businesses. NextRoll executed an initial proof of concept with […]
33Across Drives Ad Tech Innovation Through Partnership With Google Cloud
With Exponential Growth, 33Across Will Leverage Google Cloud Infrastructure in Order to Support Audiences Beyond Third-Party Cookies 33Across, a publisher technology platform designed for the open web, showcases 15X growth, scale, and an expansion of its market presence one year after announcing its migration to Google Cloud. The migration of 33Across’ platform to Google Cloud, originally […]
33Across Programmatic Trend Report: Investing in a Cookieless Future
Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth, but 33Across’ recent programmatic study argues quite the opposite. In fact, as demand increases spend on cookieless inventory, CPMs will continue to slowly rise.