Adform acquires Goldbach's ad-tech division Splicky

AdquisiciónPublicidad exterior · AdquisiciónGlobal

Redacción de Adspotfinder

Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.

Media buyers using Adform can now access Splicky's DACH-region digital out-of-home ad technology as part of Adform's omnichannel platform.

AdformSplicky

“Adform, Europe’s leading independent media buying platform, today announced the acquisition of Splicky, the advertising technology division of Goldbach Group, one of Switzerland’s largest advertising marketers. Founded in Berlin, Splicky has built a strong footprint across the DACH region and is a recognised leader in Digital Out-of-Home (DOOH) advertising. The acquisition strengthens Adform’s glo”
Fuente

De qué trata esto

Exchanges

También conocido como

Noticias relacionadas

Adform is one of OpenAI’s technology platform partners as ChatGPT Ads arrive in Europe

AdformOpenAIChatGPT Ads

ActualizaciónAsistentes de IA · Acceso de compraGlobalFavicon of AdformAdformFavicon of ChatGPT AdsChatGPT Ads

Adform becomes a technology partner for ChatGPT Ads in Europe

Adform has been named one of OpenAI's technology platform partners supporting the European rollout of ChatGPT Ads, giving European brands and agencies a way into the new ad environment.

AdformOpenAIChatGPT Ads

ActualizaciónAsistentes de IA · Acceso de compraGlobalFavicon of AdformAdformFavicon of ChatGPT AdsChatGPT Ads

Globo picks Adform as a programmatic partner via GAMA DSP

Globo selected Adform as one of its full-stack programmatic media partners in Brazil, giving advertisers and agencies access to Globo's inventory through GAMA DSP.

AdformGAMA DSPGlobo Ads

ActualizaciónWeb · Integración de espacios publicitariosGlobalFavicon of AdformAdformFavicon of Globo AdsGlobo Ads

Permutive and Adform enable identity-flexible data across DSP and SSP

Permutive partnered with Adform to let publishers activate their first-party data directly across both Adform's demand-side and supply-side platforms.

PermutiveAdform

ActualizaciónDatos · Datos propiosGlobalFavicon of AdformAdform

Adform gives AI agents 29 read-only skills to query FLOW DSP

LanzamientoGlobalFavicon of AdformAdform

Adform Reinforces Commitment to Open Standards for Agentic Advertising

Adform, the integrated advertising platform built for the agentic age, today (8th July, 2026) announced its continued collaboration with IAB Tech Lab to help operationalise the emerging standards that will underpin the next generation of agentic advertising. As AI agents begin […]

ActualizaciónGlobalFavicon of AdformAdform