Allen Media Group Adds 27 Hearst 'Very Local' News Channels to 'Local Now'

Allen Media Group Names Czarkowski, Freibott To EVP Roles Overseeing Ad Sales, CBS Latenight Slate

ActualizaciónGlobalAllen Media Grouphace 5 meses

Hearst names Magnite preferred partner for exit-intent and CTV pause ads

Advertisers can now buy Hearst's web exit-intent placements and CTV pause ads preferentially through Magnite, with SpringServe handling Hearst's video ad operations.

Advertisers→Magnite→Hearst

LanzamientoCTV · Integración de espacios publicitariosGlobalHearstMagnitehace 6 meses

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad network, announced today, the company is pulling inventory from its TV stations, newspapers and digital news sites into one coordinated […]

AdquisiciónGlobalHearsthace 6 meses

Hearst launches unified programmatic marketplace for its news properties

Advertisers can now buy display, video and CTV inventory across Hearst's 30 daily newspapers, 50 weekly papers and 35 TV stations through one programmatic marketplace, Hearst News.

Advertisers→Hearst News→Hearst properties

LanzamientoProgramática · Integración de espacios publicitariosGlobalHearsthace 6 meses

Hearst adopts Mobian brand safety to sell more news ad inventory

Advertisers can now buy more of Hearst's news ad inventory as Hearst adopts Mobian's brand-safety approach in place of legacy tools like IAS and DoubleVerify.

Advertisers→Hearst→Mobian

ActualizaciónMedición · Integración de mediciónGlobalHearsthace 8 meses

Allen Media Group Adds 23 Warner Bros. Discovery Channels to Local Now

LanzamientoGlobalAllen Media Grouphace 1 año