AppNexus And Index Exchange Launch Server-Side Header Bidding With Mutual Support
Redacción de Adspotfinder
Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.
Publishers contemplating a switch to server-side header bidding now have two more options. They can use AppNexus’ Prebid server-side wrapper, which will tap into Index Exchange’s demand. Or they can put Index Exchange’s wrapper on their page, which will make a server-side call out to AppNexus. “We are giving publishers choice, and a flexible, transparent solution,” […]
AppNexusIndex Exchange
“Publishers contemplating a switch to server-side header bidding now have two more options. They can use AppNexus’ Prebid server-side wrapper, which will tap into Index Exchange’s demand. Or they can put Index Exchange’s wrapper on their page, which will make a server-side call out to AppNexus. “We are giving publishers choice, and a flexible, transparent solution,” […]”Fuente
De qué trata esto
Exchanges
Noticias relacionadas
Index Exchange adds On Device brand-lift measurement
On Device's brand-lift measurement is now available through Index Exchange's marketplaces, giving buyers independent lift studies on Index inventory.
On DeviceIndex Exchange
Adnami's curated ad packages reach buyers via DV360 and Index Exchange
Adnami's attention-optimised deal packages are now available directly inside Google's DV360, delivered through Index Exchange, giving DV360 buyers a curated path to Adnami's inventory.
Google DV360Index ExchangeAdnami
Adnami & Index Exchange Partner to Re-Imagine Curation for the Attention Era
Adnami, the attention-first ad tech company, and Index Exchange, a globally trusted independent supply-side platform powering intelligent decisioning, today (22nd June, 2026) announced a partnership that makes Index Marketplaces a core part of the infrastructure powering Adnami’s Supply Agents. By combining […]
Adnami's Supply Agents get Index Exchange marketplaces as core infrastructure
Publishers and advertisers using Adnami's Supply Agents can now tap Index Exchange's marketplaces as a core part of that infrastructure.
Philo's new pause ads sell direct and via Magnite, Index Exchange
Advertisers and agencies can now buy Philo's new pause-ad format directly or programmatically through Magnite and Index Exchange.
PhiloMagnite, Index Exchange
Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs
Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.
DSPsMicrosoft MonetizeLinkedInCTV