Broadsign Acquires Netherlands-Based DOOH DSP OutMoove

Broadsign and Mirakl Ads link retail media to out-of-home screens

Retail advertisers using Mirakl Ads can now extend campaigns onto out-of-home screens managed by Broadsign, unifying online and in-store retail media buying.

Mirakl Ads→Broadsign→OOH inventory

JB Hi-Fi builds in-store retail media network on Broadsign

Retailer JB Hi-Fi is deploying Broadsign's platform to build and scale in-store retail media ads across more than 200 Australian stores.

JB Hi-Fi→Broadsign

LanzamientoComercio · Integración de inventarioAustraliaBroadsignJB Hi-Fihace 5 meses

Broadsign acquires OOH supply-side platform Place Exchange

Publishers using Place Exchange's out-of-home ad inventory will now operate under Broadsign after the acquisition.

Broadsign→Place Exchange

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

There’s a big world (of screens) out there. So it makes sense that we’re seeing more consolidation in the out-of-home advertising sector. On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.

Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

StackAdapt and Broadsign debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region. Accessible via the StackAdapt […]

Broadsign: Static OOH Accounts For Nearly 70% Of Available OOH Market Inventory