Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky

Publicis Media and ITV launch addressable audience partnership

Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.

Publicis Media→ITV

As Universal Ads announces influencers-on-TV inventory, is ‘creator TV’ finally here?

Omnicom and Sky Media launch biddable sports ad marketplace

Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.

Omnicom→Sky Media→sports inventory

Universal Ads adds LiveRamp and mobile measurement partners to premium TV

Universal Ads added audience and mobile-measurement partners including LiveRamp, giving advertisers a way to activate customer segments and app measurement on premium TV buys.

LiveRamp→Universal Ads→Premium TV

Sky's ITV takeover gives it 44% of the UK TV ad market

Sky completed its takeover of ITV's broadcast and media division, giving Sky control of 44% of the UK TV ad market that advertisers buy into.

Sky→ITV

AdquisiciónCTV · AdquisiciónReino UnidoITVSky Mediahace 3 meses

Universal Ads launches in the UK on Channel 4, ITV and Sky

Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.

Advertisers→Universal Ads→Channel 4, ITV, Sky

LanzamientoTV · Acceso de compraReino UnidoUniversal AdsSky MediaITVhace 3 meses