Digital Turbine Acquires AdColony; Nielsen and Roku Form “Strategic Alliance”

Roku and Horizon Media partner on CTV ad precision

Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.

Horizon Media→Roku→CTV inventory

LanzamientoCTV · Acceso de compraGlobalRoku Advertisinghace 3 semanas

Affle buys AdColony's ad tech assets from Digital Turbine

Affle is acquiring AdColony's ad technology assets from Digital Turbine, adding mobile ad inventory and technology to its platform.

Digital Turbine→AdColony→Affle

AdquisiciónApp · AdquisiciónGlobalAffleDigital Turbinehace 4 meses

Fox Corporation agrees to acquire Roku for about $22 billion

Fox Corporation is acquiring Roku, valuing it at about $22 billion, bringing Roku's advertising platform and CTV inventory under Fox ownership pending regulatory approval.

Fox Corporation→Roku

AdquisiciónCTV · AdquisiciónEstados UnidosRoku AdvertisingFoxhace 4 meses

Tubi's owner Fox Corporation agreed to acquire Roku for about $22 billion in enterprise value, which would put Tubi and The Roku Channel in one company; the deal is pending.

AdquisiciónGlobalTubiFoxRoku Advertisinghace 4 meses

Fox Corporation agreed to acquire Roku for $160.00 per share in cash and FOX Class A common stock, valuing Roku at approximately $22 billion in enterprise value; the combined company would include Tubi and The Roku Channel. The deal is pending.

AdquisiciónGlobalFoxRoku AdvertisingTubihace 4 meses

Digital Turbine deepens Google Cloud AI partnership for mobile ads

Advertisers and publishers on Digital Turbine's mobile platform get new AI-powered optimization and recommendation tools through its deepened Google Cloud partnership.

Google Cloud→Digital Turbine→Advertisers, Publishers

ActualizaciónApp · Alianza de datosGlobalDigital Turbinehace 5 meses