DISH Media Partners with SeaChange and Beachfront to Launch National Linear Programmatic

LanzamientoTV · Integración de espacios publicitariosGlobal

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First-of-its-Kind Real-Time Ad Sales Optimization Providing advertisers flexible ad-buying across 7+ million households Viant is the first Demand-side Platform (DSP) to utilize this new technology DISH Media announced a first-of-its-kind solution enabling advertisers to access premium linear TV inventory through a real-time, programmatic buying model. The solution, National Linear Programmatic (NLP), will work across DISH TV’s 7+ million households nationwide. NLP is […]

DISH MediaSeaChangeBeachfrontAdvertisers

“First-of-its-Kind Real-Time Ad Sales Optimization Providing advertisers flexible ad-buying across 7+ million households Viant is the first Demand-side Platform (DSP) to utilize this new technology DISH Media announced a first-of-its-kind solution enabling advertisers to access premium linear TV inventory through a real-time, programmatic buying model. The solution, National Linear Programmatic (NL”
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