Ezoic & The Trade Desk Partner to Empower Independent Publishing and First-Party Data

Apple blocks alternative IDs in iOS 27

Apple→The Trade Desk

RestricciónWeb · Cambio de reglasGlobalThe Trade Deskhace 6 días

Ezoic cuts 25% of display impressions to push viewability to 87%

Prebid win CPM rose about 54% for Ezoic publishers after the August 4 change. Can those vendor-reported results survive Google's stricter February 2027 count?

Cambio de políticaGlobalEzoichace 3 semanas

Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.

Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]

LanzamientoGlobalTellyTeadsThe Trade DeskMagnitehace 4 semanas

LoopMe brings Brand Lift measurement into The Trade Desk

LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, making it available to Trade Desk's advertiser customers.

LoopMe→The Trade Desk

LanzamientoMedición · Integración de mediciónGlobalLoopMeThe Trade Deskhace 1 mes

The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai

LanzamientoGlobalThe Trade Deskhace 1 mes

Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk

Gracenote→The Trade Desk

ActualizaciónCTV · Alianza de datosGlobalThe Trade Deskhace 1 mes