How Overwolf scored $50M in ad sales by serving ads alongside premium games
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By serving its ads using both a dedicated launcher application and in-game notifications overlaid on the gaming experience, Overwolf is able to place advertisements alongside and even inside popular titles such as Minecraft, World of Warcraft and The Sims.
“By serving its ads using both a dedicated launcher application and in-game notifications overlaid on the gaming experience, Overwolf is able to place advertisements alongside and even inside popular titles such as Minecraft, World of Warcraft and The Sims.”Fuente
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