Imgur Hopes To Help Advertisers Reach Young, Anti-Ad Audiences

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While Imgur has 150 million monthly active users, many of them use ad-blocking software and access the site on mobile, where banners go for lower CPMs. The image-sharing community is strongly tied to Reddit, hosting much of its image content. And like Reddit, Imgur’s audience is filled with tech-savvy male millennials suspicious of advertising. Native, done […]

“While Imgur has 150 million monthly active users, many of them use ad-blocking software and access the site on mobile, where banners go for lower CPMs. The image-sharing community is strongly tied to Reddit, hosting much of its image content. And like Reddit, Imgur’s audience is filled with tech-savvy male millennials suspicious of advertising. Native, done […]”
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