Kargo's agentic buying platform KERA enters beta with Hershey, Navigator, Wpromote
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Advertiser Hershey and agency Wpromote can test agentic media buying across brand-direct, agency-led and hybrid models on Kargo's Project KERA, alongside travel media network Navigator.
The Hershey Company, WpromoteKargoNavigator
“Initial partners are The Hershey Company, travel media network Navigator, and Wpromote, spanning brand-direct, agency-led and hybrid-buying models Kargo announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimize advertising across channels. Built as an intelligent orchestration syst”Fuente
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