LG Ad Solutions integrates Viant for CTV addressability
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Advertisers can now target LG Ad Solutions' connected TV inventory with more precision through a new integration with Viant's Direct Access program.
LG Ad SolutionsViant
“Pioneering CTV-First Approach for Advertising for the Streaming Era Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced a strategic integration with LG Ad Solutions designed to accelerate addressable advertising in the connected TV (CTV) ecosystem, introducing a new way of advertising designed for the industry-wide shift from linear TV to streaming. […]”Fuente
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