Mediavine Introduces Grow.me, a Publisher-Led First-Party Data Solution Integrating with LiveRamp’s Authenticated Traffic Solution

Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

ActualizaciónGlobalMediavineAmazon Adshace 6 meses

Mediavine Partners with Scope3 to Decarbonize Digital Advertising

The two companies join forces to support long-term decarbonization in media and promote climate conscious advertising practices Mediavine, the largest exclusive full-service ad management firm in the U.S., announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its goals of reducing its carbon footprint and championing sustainable […]

LanzamientoGlobalMediavineScope3hace 2 años

Mediavine Bans Publisher For Overuse Of AI-Generated Content

Mediavine→publisher

Cambio de políticaWeb · Cambio de reglasGlobalMediavinehace 2 años

Mediavine and Sertify Announce Certification Partnership to Aid Brand Marketers’ Diverse Media Spend

Strategic Collaboration Aims to Increase Multicultural Ad Dollars for Diverse-Owned Publishers Mediavine, the largest exclusive full-service ad management firm in the U.S., today announced a strategic partnership with diversity certification network, Sertify, to certify diverse publishers within the company’s Uplift marketplace. Sertify is revolutionizing the industry by simplifying and standardizing the identification process for diverse-owned […]

Sertify→Mediavine

LanzamientoWeb · Alianza de datosGlobalMediavineSertifyhace 2 años

Mediavine Announces First Advancement in Privacy Sandbox Testing

Company Partners with OpenX to Conduct First Server-to-Server Integration Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox’s Protected Audience API (PAAPI) since its launch earlier this year. Working with OpenX, one of the world’s leading omnichannel supply-side platforms, Mediavine configured the first […]

Mediavine→OpenX

LanzamientoProgramática · Infraestructura de subastaGlobalMediavineOpenXhace 3 años

Mediavine Becomes First Publisher to Launch Server-to-Server Integration with The Trade Desk’s OpenPath

Direct Integration Gives Buyers More Efficient Purchasing Power with Mediavine’s 9000+ Independent Publishers Mediavine, the largest exclusive full-service ad management firm in the U.S., announced its integration with The Trade Desk’s OpenPath via a direct server to server OpenRTB connection. This direct integration will allow buyers to have a more effective and efficient purchasing power […]

Mediavine→OpenPath→The Trade Desk

LanzamientoProgramática · Acceso de compraGlobalMediavineThe Trade Deskhace 4 años