ChinaRedacción de Adspotfinder
Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.
Another day, another acquisition of a mobile company by a Chinese conglomerate. Publisher-focused mobile ad exchange Smaato will be snapped up by (this is a mouthful) Spearhead Integrated Marketing Communications Group, a Beijing-based offline marketing service provider. Spearhead will shell out $148 million on the deal, pending the usual approvals. Getting acquired by a Chinese […]
Chinese investor groupSmaato
“Another day, another acquisition of a mobile company by a Chinese conglomerate. Publisher-focused mobile ad exchange Smaato will be snapped up by (this is a mouthful) Spearhead Integrated Marketing Communications Group, a Beijing-based offline marketing service provider. Spearhead will shell out $148 million on the deal, pending the usual approvals. Getting acquired by a Chinese […]”Fuente
De qué trata esto
Exchanges
Noticias relacionadas
Verve launches a media network spanning multiple retailers
Verve launched a cross-retailer media network, aggregating retail media ad inventory from several retailers into one buyable network.
RetailersVerve
Verve Group launches Retail Media, delivering the first validated closed loop between mobile advertising and retail purchase
Verve Study Shows That 75% of Consumers are More Open to Watching Ads for Free Content
Research released today by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, […]