Nexxen lets external AI agents connect to its ad platform via MCP
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Advertisers' AI agents can now connect to Nexxen's ad platform for planning, activation and buying through new open-protocol integrations including MCP.
AI agentsNexxen
“One of the first platforms to support both in-platform AI usage and external agent integrations nexAI embeds AI agents across planning, activation, optimization and monetization, within a platform that unifies demand, data and supply Nexxen, the advertising technology platform powered by unique data and media, announced the next evolution of nexAI, with interoperability capabilities that allow […]”Fuente
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