Omnicom Media adds dynamic ad insertion to Paramount+ premieres
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Omnicom Media's advertiser clients can now run dynamically adapted sequential ad units in Paramount+'s streaming premieres, the first time Paramount has enabled dynamic ad insertion.
“Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.”Fuente
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